It used to be easy…
Not that long ago a “business portrait” meant placing the subject in front of a roll of Thunder Gray studio background paper.
Times change, and so do styles. Although we still do many, perhaps the majority, of our business portraits in front of a studio background, today it’s not unusual for a client (or a client’s designer or brand manager) to prefer an environmental setting instead of a solid tone studio background.
Sometimes an “environmental setting” is inside the client’s office with a softly focussed suggestion of a nicely appointed corporate setting in the background.
More often though, an “environmental setting” puts the subject in front of a large window with something interesting in the background. In Boston’s urban setting, that something is often adjoining office towers, suggesting the upscale, urban setting the client inhabits.