Head shot portrait retouching
What’s in a word?
I’ll begin this article with a few words about the word retouching. We understand that this is the word everyone uses and understands, so we use it, too.
Frankly, most of the connotations about that word are negative. At best it implies fakery. At worst it suggests repair work on a flawed subject. We don’t want our work to suggest either of those! We are much more comfortable using the term polishing, which suggests making something good even better. So we’ll continue to honor the term which is used by most of the world but, between you and us, polishing comes closer to what we do.
These days, just about every head shot portrait image we release to our clients has been looked at carefully by an experienced digital technician. 1
You don’t have to specify or explicitly request the basics of retouching – you can count on that being done as part of our service. It’s built into our pricing.